The number of winter hotel bookings in Portugal exceeds 2019 levels for the first time in two years
Winter hotel bookings in Portugal topped 2019 figures for the first time since the start of the pandemic, according to data from SiteMinder’s World Hotel Index. As of February 7, 2022, Portuguese hotel booking volumes were 101.93% of those recorded during the same period in 2019 and have remained above pre-pandemic levels ever since.
These figures are the result of strong growth in hotel bookings in Portugal in recent weeks, with the number of hotel bookings up from just 61.99% of 2019 levels as of 1 January 2022. This growth demonstrates the strength of the Portuguese hospitality industry’s rapid recovery, both from the disruption caused by the Omicron variant COVID-19 in December and the continued disruptions over the past year. During the same period last year, hotel bookings in Portugal were only around 20% of the figures for the same period in 2019, underlining the resilience of the sector over the past 12 months.
International travelers remain a major contributor
Significantly, the majority of hotel bookings (73.87%) in February came from international bookings, up from 60.63% at the end of last year.
Of all bookings made with Portuguese hotels in the past two weeks, more than a third (34.69%) are due to arrive this month, 21.53% in April, underscoring the importance of holidays Easter, 12.46% in May and 24.81% beyond. Summer. Overseas visitors are expected to increasingly make up the majority of hotel guests arriving in the coming months, including this month of March (79.36%), April (85.13%) and May (89.21%) , suggesting that international customers pre-book more than their domestic counterparts.
Portugal overtakes regional recovery
Portugal’s latest figures compare favorably with the average hotel bookings worldwide, which stood at 71.77% of booking volumes during the same period three years prior. Compared to 2019, the country’s hotel bookings also show a stronger performance than Southern European destinations such as Spain (80.11%), Italy (52.86%) and Malta ( 46.91%), as well as the main Northern European markets such as the United Kingdom (74.95%) and Germany (55.07%).
André Gois, Country Manager for Portugal at SiteMinder, says: “This positive news confirms Portugal’s strength as a year-round destination and regional leader, supported by a stable domestic market and a continued flow of international travellers. SiteMinder’s data also reflects a move away from last minute bookings which we have seen have become the norm over the past two years. Travelers are increasingly willing to book ahead, reflecting a renewed sense of security after a prolonged period of shortened horizons for customers in the face of the continuing threat of short-notice travel restrictions.
Add Gois: “However, hoteliers must avoid becoming complacent, to ensure they avoid pitfalls, while capitalizing on available opportunities to increase their share of bookings. The clientele that hotels welcome today is not the same as it was two years ago. They have higher standards and are used to the integrated, agile and flexible world of digital commerce. To meet these expectations, accommodation providers would benefit from using the latest technologies to design and implement holistic hotel commerce strategies, enabling them to deliver a consistent guest experience throughout the guest journey, forged using efficiently consumer data to design personalized marketing and products. It also presents many opportunities for hoteliers to increase revenue, direct bookings, guest monetization, third-party brand advocacy, and loyalty. Accommodation providers who can embody and exceed the expectations of evolved hotel guests will be the ones who can corner the market in this time of travel resurgence.
SiteMinder Limited (ASX:SDR) is the world’s first open hotel commerce platform, ranked among the technology pioneers to open every hotel’s access to online commerce. It’s this central role that has earned SiteMinder the trust of tens of thousands of hotels, in 150 countries, to sell, market, manage and grow their business. The global company, headquartered in Sydney with offices in Bangkok, Berlin, Dallas, Galway, London and Manila, has generated more than 100 million bookings worth more than $35 billion in revenue for hotels in the last year before the start of the pandemic. For more information, visit siteminder.com.
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