Exclusive: the event changes its name to EVT, unveils luxury and economical experiences
Event Hospitality and Entertainment is rebranding as it enters a new phase, combining its strengths in entertainment, business and travel to operate under a shared vision – EVT.
“Our name change to EVT is more than just a name change,” said EVT CEO Jane Hastings.
“It’s about making sure we can get more out of what we do and how we do it. We have faced unprecedented challenges over the past few years, and we have made the decision to take advantage of this time to transform our business and seek new ways to maximize our assets – and we are stronger for it. We are more agile, innovative and crystal clear on our growth priorities.
A new direction
With this new chapter comes a new hotel strategy, which sees the group expand into all market segments – from luxury to economy – by acquiring new brands and assets and strengthening the positioning of existing brands.
“Our new hotel expansion strategy shifts the group from a focus on midscale, design-driven hotels to all market segments,” Hastings said.
“This development has given immediate results and proves that we are moving in the right direction..”
As an experienced owner/operator, one of EVT’s main strategic objectives is to maximize assets, from major new build developments to conversions and upgrades of key assets.
“We challenge ourselves daily to innovate and commercialize underutilized space,” Hastings said.
The Group also promotes its expertise by introducing new hotel management models as part of the Independent Collection by EVT.
“We recognize that there are owners who are looking for flexibility in branding and business models,” said EVT’s Director of Hotels, Normal Arundel.
“Independent Collection by EVT allows hotel owners to leverage the scale and expertise of our hotel solutions and also to design a unique brand with us or leverage an existing independent brand. It is an agile and highly transferable model for all properties and has resonated very well in the market. »
EVT will introduce several new experiences to the market as part of its new strategy, SM can exclusively reveal. Among these is qtQT, a luxury rooftop cabin experience at QT Gold Coast targeting new-age travellers.
Rydges Melbourne will be the first to launch a new concept of Rydges apartments to offer guests the premium service of a hotel with the comforts of home; while Atura is exploring several room concepts, from compact apartments to studio-style apartments, to offer guests more choice and common areas that promote connection.
EVT will also launch an innovative budget accommodation experience in Auckland later this year.
“Over the past few years the budget segment has evolved, travelers are now looking for multi-purpose spaces where they can play, eat, work and sleep,” Hastings said.
“Our new hosting experience is all about tech style; from pods to compact en-suite rooms catering to the value mindset.
EVT will also use CX technology to streamline and automate operations at EVT hotels and resorts.
“We’re leveraging our group’s expertise to digitize the end-to-end customer journey,” Hastings said.
“We know how important a seamless check-in and check-out experience is to our customers and we want to put that within easy reach.”
EVT builds and tests platforms to deliver this exact experience and other enhancements to customers’ stays.
“The arrival experience at QT Newcastle is a great example of this – a hotel without a traditional reception. Easy-to-use check-in kiosks take all the hassle out of checking into a hotel, with our teams free to ensure a warm and prompt welcome to every customer,” said Arundel.
“Rydges Melbourne will offer a similar arrival experience, making it one of the region’s largest full-service hotels in this space. We are also testing online check-ins at several of our hotels. »
At a time when many hospitality companies are struggling to hire enough staff, EVT is doubling down on employee growth and development through its Elevate program which focuses on improving people, communities and the environment.
“Elevate our people includes flexibility to help our employees achieve balance, comprehensive wellness programs including paid parental leave and job mobility across our various industries, and amazing benefits,” Hastings explained.
The program also incorporates workplace giving, outreach and volunteerism, education and community engagement programs, and addresses environmental challenges in the industries it operates through design, transparency and sustainable reporting, and sustainable practices and purchasing.
“We can have a greater impact by working with our partners, including hotel owners, on implementing our environmental goals,” Hastings said.