Exclusive: Quest explores customization to gain the edge

Quest Apartment Hotels’ annual conference is underway in Cairns after a two-year hiatus due to the pandemic.

The conference brings together Quest’s leading suppliers, partners, commercial franchise owners, real estate and corporate teams to reconnect face-to-face, share best hotel initiatives, discuss the group’s broader strategies and celebrate the successes of the past year.

Addressed exclusively to SMAscott Australia managing director David Mansfield said it was an important time to connect and recalibrate, and “to clarify business strategies and growth targets for the future as a team”.

Over the past six months, Quest has seen a significant increase in occupancy at its properties – in some areas significantly exceeding STR’s occupancy figures – providing a solid foundation for future growth.

Quest Queenstown has 40 apartments.

“We have not only successfully returned to pre-pandemic levels, but we have already surpassed 2019 levels, and as a business we have the strongest growth pipeline in Quest Serviced Apartments history. “, Mansfield said. SM.

“This pipeline growth shows tremendous confidence – even with the growing pressures in the construction industry – that individual business owners have not only in our proven franchise model, but also in our business strategy and wealth opportunities. .”

Mansfield said he was confident the company could match its performance in the first half of the calendar year in the last two quarters of the year.

Aim for the top

Part of The Ascott Limited, Quest’s vision to be the recognized franchise provider in the industry is a driving force for the business, and one that excites Mansfield.

Several strategies are in place to make this a reality, including continued investment and support from Quest’s network and business owners, providing them with the training and resources necessary to operate successfully.

“The conference is an example of this, through which we not only bring the best from within our company, but also from outside, to be able to develop and educate our team on the latest good hotel initiatives and strategies. practices, while helping to hone them across all aspects of their business operations, from functional to financial,” Mansfield said.

Quest on Wickham Terrace, Brisbane, set to open next year

Ensuring that business values ​​are upheld across the entire group – regardless of the stakeholder involved – is another key objective, as Quest aims to deliver 34 new properties by 2026.

“Quality relationships from the start are at the heart of our business practices and remain essential for us to achieve our growth pipeline by 2026,” Mansfield said.

He said Quest will also look “outside the box” where the greatest demand and opportunities lie outside major cities and in regional and rural communities in recognition of the diverse profile of the Australian business traveller.

Personalized experiences

Looking ahead, Mansfield said customer demand for increased personalization is a trend Quest is exploring to differentiate the company from competitors in this growing segment.

“It’s not something Serviced Apartments has done particularly well to date, or what we’re known for, but it’s something Quest Apartment Hotels sees as a huge opportunity to continue to differentiate ourselves and to differentiate our offering from others,” he said.

“To us, personalization is all about making customers feel safe and supported during their stay away from home and building and establishing a relationship of trust with our customers.”

Quest plans to achieve this through superior customer service, as well as “strategic and well-planned” partnerships.

“It allows us to be able to offer our customers something that’s not just unique, it also offers them an experience to make traveling away from home a little more comfortable,” Mansfield said.

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