Choice adds Quality Apartments Castle Hill to its growing Sydney network
Choice Hotels Asia-Pac has welcomed Quality Apartments Castle Hill to its portfolio, its first property in Sydney’s northwestern suburbs.
Formerly a Quest branded property, Quality Apartments Castle Hill offers fully equipped studio, 1, 2 and 3 bedroom apartments with restaurants, cafes and shops nearby.
Under the same management, staff and ownership for 15 years, the apartments have built up a loyal clientele which includes local shopkeepers, leisure, school and sports groups.
“These challenging times have shown that relationships and going the extra mile to ensure guests are cared for and their needs are met is key to success,” said Trent Fraser, CEO of Choice Hotels Asia-Pac. .
“I am thrilled to bring to the group a partner who has such enthusiasm for customer relationships, retention and loyalty.”
Quality Apartments Castle Hill managing director Mathew Child said Choice Hotels Asia-Pacific’s global loyalty program, which has more than 480,000 members, was a key driver for joining the franchise network.
“I am delighted to offer our guests a program that rewards them for their great stays with us and gives them value when they stay at Choice properties in Australia and overseas,” he said. .
Choice Hotels Asia-Pac has seen a strong recovery so far this year, with direct online growth in February up 26% from 2021 figures and 41% from 2019 figures.
“February was the highest direct online booking month ever for Choice Hotels Asia-Pacific,” Fraser said.
“We are pleased to welcome domestic and international travelers as they become more confident and ready to travel for work, family and leisure in 2022.”