Book a hotel reservation platform to help the recovery of the hotel industry in 2022

In the current global environment, the shadow of the novel corona epidemic lingers. With the advancement of vaccine injection, the global epidemic control is gradually showing signs of cloud clearing, and the number of hotel reservations is also steadily increasing. While toasting to this phenomenon, hoteliers should be mindful that the tourism industry, while reviving retaliatory consumption after the outbreak, also faces challenges in the development of the industry itself. same. In recent years, the phenomenon of hotel cancellations has increased year by year, which has become a difficult problem for hotels. With the influx of tourists after the epidemic, hotel cancellations showed a rapid growth trend.

According to Avvio’s research, the order cancellation rate is increasing year on year, from 2016 to 2019, the cancellation rate increased by 36%. Of course, the cancellation of reservations will increase the running costs of the hotel to some extent. Data from the article shows that cancellations accounted for 15% of lost revenue in 2019, compared to 11% in 2016. The main reason for the increase in cancellation rates is “booking infidelity”. Because many hotels have added the option of free unconditional cancellation in order to increase the hotel’s booking rate, it may lead travelers to continue browsing or choosing other hotels after booking one or several hotels. Besides the direct cost of cancellations, digital marketing efforts by hotels that fail to deliver expected booking and stay results can also drive up costs. Digital marketing ROI is often based on the number of direct bookings generated by marketing efforts without additional tracking of post-booked accommodations.

Avvio estimates that UK hotels spent over £11.5m on digital marketing in 2019, and the huge investment in digital marketing has also led to services such as free cancellations. It turns out that measuring marketing ROI is clearly not enough without hard data on marketing conversion rates.

Avvio predicts that hotels will face cancellation rates of 20% or more in 2022. Cancellation rates continue to rise for a number of reasons, including the Covid-19 pandemic which is raising guest expectations. in booking flexibility, while recalibrating the travel industry to create a more competitive hospitality market environment. On the other hand, online OTAs also play a vital role, and most OTAs are gaining market share through related measures such as improving customer loyalty. According to a recent Skift report, despite the hospitality industry’s efforts to increase hotel bookings, more than half of hotel bookings still come from these third-party channels. Moreover, thanks to the continuous innovation of big data technology, users can continue to pay attention to hotel prices after booking, and can modify the order and book again if they find a lower price. For hotels, how to get guest bookings is a must – answer questions from hotel guests. Of course, to realize the customer from the reservation to the check-in, it is still necessary to start with the analysis of the persona who canceled the order to understand the functioning of a given hotel. By analyzing reservation groups, you can find out which types of customers are more likely to cancel their reservations. According to Avvio’s research, cancellation rates are typically much higher between couples than families, with 66.7% lost income due to couples changing plans. This is a good start, because with AI-powered tools, hotels can determine which individual reservations are more likely to be canceled or more likely to be canceled in a given market segment. This type of data analysis provides a cancellation risk factor for each booking based on changing market conditions. Without accurate big data analytics support, it is difficult to adopt targeted methods to reduce booking cancellations.

Avvio’s allora.AI provides solutions for booking conversions, cancellation risk identification and reservations. Reservations should be considered as a KPI. In a general evaluation system, the number of reservations is the main indicator for evaluating the success of market ROI, and the evaluation of key KPIs is the cost per customer acquisition (the cost of acquiring reservations) . However, attracting new customers is only half the battle, retaining customers is just as important as staying customers. Hotels need to improve traditional KPIs to take into account not only customer acquisition, but also booking retention rates. Moving the benchmark from gross revenue per room to profit per room is one option to account for “hidden” costs such as marketing expenses and cancellations. Having an overview of cancellations and their impact will help hotels better market and manage them. Also, don’t count reservations as the only basic criteria for evaluation, maintaining reservations and registration are equally important.

Reserve introduced strategic investor and signed a strategic cooperation agreement with it. Therefore, the “Hotel Order Growth Program” has been launched to help address the negative impact of the COVID-19 outbreak on the global hotel industry. With the epidemic having been effectively contained to some extent, hoteliers continue to do a good job of epidemic prevention and control while actively thinking about getting through the recovery period and restoring future growth momentum.

Reserve is a hotel booking platform, which mainly covers Egypt, France and other European and North African markets. At the same time, it has established business branches in France and Egypt to more effectively provide cooperative hotels and hotels around the world with greater booking flexibility for their customers. In terms of online hotel reservations, 75% of Internet users in the United States will make hotel reservations via the Internet, but in developing countries and the Asia-Pacific region, this proportion is only 25% and the market has great development potential. With the onset of the global economic recession, major hotel groups are reducing their second controllable cost, “travel expenses”. The emergence of online booking methods will undoubtedly bring consumers and businesses the most affordable interests. The process of global economic integration has made the source of hotel customers richer and more diverse, and also faced hotels with an increasingly fierce competitive environment and rising customer expectations, forcing operators to constantly seek to expand sales opportunities, improve service quality, reduce management costs. and promote The new magic weapon of customer satisfaction to strengthen the hotel’s core competitiveness. In this environment, hotel reservation and order management has become an important tool for the global hotel industry to improve management and gain new competitive advantages.

The reservation, through the MyEclipse6.5 + MySQL5.1 two-tier database management mode, combines the third-party cloud intelligent control host with the reservation platform. At present, the platform cooperates with hotel reservation platforms such as Expedia, Airbnb,, etc., through the intelligent database system MyEclipse6.5 + MySQL5.1 to match global hotels and platform users, improve transaction volume and popularity of hotel bookings on major platforms, and achieve the global hotel advertising goal. It can be seen that through the integration of computer technology, hotel marketing management is systematized, which effectively reduces costs, improves management efficiency and reduces labor costs. Secondly, the hotel’s online reservation system works 7*24 hours a day, and customers can understand hotel details timely and intuitively through the Internet, which is extremely convenient and humanized hotel service. In addition, the hotel has built an image through online booking on the one hand, and on the other hand, it has also extended its services to customers, increasing the added value of hotel services. In a word, a more convenient and user-friendly online hotel reservation not only provides consumers with the best service experience, but also promotes a good online hotel consumption market, so that each hotel has been better displayed and promoted. .

Reserve is a platform that connects real users with hotel reservations around the world. We help hotels promote their rooms and increase their brand awareness. Tourists or business travelers book rooms and hotels make money. Hotels share the platform, and the platform gives us commissions, which also promotes the internal cycle of the global economy of the hotel industry. The big data power of the Internet is changing everyone. As long as you are enterprising and responsible, you can quickly build a team of thousands. “We believe that people who work from home can also be converted into hotel guests. They can travel and work anywhere in the world. One thing is for sure, earning $100,000 a month is easy. European hotel operators continue to operate in an environment where large hotels such as Booking and Expedia control the majority of hotel distribution in the region. To continue to diversify and offset the risk of being dependent on any one partner, hotel managers must continue to diversify their distribution mix options, whether consortia, GDS partners or OTAs from niche. For the booming hospitality industry in Europe, this flexible distribution strategy may be the best way forward.


All friends who like to book hotels online are welcome. We are optimistic for the future. After all, when competing for customers at the same time as competitors, the cost savings of digital customers are nothing compared to the effect of face-to-face invitations, which will drive the future industry boom. hotelier. Let’s unite to create the future! For true financial freedom, join Reserve today and let Reserve change the course of your life. Success does not come in the future, but from the moment you decide to do it.

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Company Name: Book Hotels Ltd
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The country: United States

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