Blackpool’s new hotel booking system to find the best places to stay

A major Blackpool show is set to take place next week as part of the official launch of a new booking website for the resort after a series of nightmarish holidays during the 2021 summer season.

Last year’s summer season saw Blackpool receive an ‘endless stream’ of holiday disasters across the resort. Speaking to LancsLive at the time, Stay Blackpool manager Ian White said is a “significant factor” in the number of hotels that have allegedly “let Blackpool down” throughout the complaints.

Now StayBlackpool is set to celebrate the launch of its new booking system – a local listing site called which advertises accredited hotels and BnBs throughout the resort. At their trade show next week, everyone in the hospitality industry is encouraged to attend with businesses on hand to help with rising utility bill costs.

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The StayBlackpool Open Day trade show will take place at the Empress Ballroom in Blackpool’s Winter Gardens on April 7, from 10 a.m. to 4 p.m. Director Ian White said it would be “the ultimate start-of-season show for all hospitality traders, bringing together a wide variety of suppliers, service providers and traders under one roof to support the sector in the coming season”.

Among those present will be a selection of charities directly linked to the tourism sector. Primo Drinks is also expected to bring together businesses associated with the licensed trade. The day will see StayBlackpool officially launch its new Blackpool booking website – The site will only offer accommodation with the VisitEngland star rating or those that have been accredited under the Stay Blackpool scheme.

It’s a feature that Ian says eliminates the “risk” for those booking accommodation at the resort. The website was pre-launched in November last year and it’s a move that Ian says ‘supports Blackpool for the right reasons’.

Ian said: “We’re taking the risk for the public and going in the direction that it’s a trusted accommodation, rather than anything else. We’re supporting Blackpool for the right reasons.”

People enjoying the hot weather on Blackpool beach

Last year, several hotels and guesthouses in the resort reportedly caused disasters during the holidays. After staying at the New Royal Windsor Hotel, a guest started a Facebook support group which quickly filled with over 300 members sharing their stories about the hotel.

Prior to this, the Norbreck Castle Hotel faced reviews from disgruntled guests who popped in at 2am, with LancsLive reporting that on one night there there was a list of issues including broken furniture and mold in the bathroom. Even the prominent Metropole Hotel on Blackpool’s promenade has been described as ‘the Cecil Hotel of the UK’ after a guest found blood splatters on the wall.

With rising utility costs set to challenge hospitality, companies supporting the industry in reputation and revenue management will also be at the show and ready to provide advice in these ‘turbulent times’ . Companies present include Hotel Pro,, Hotel Price Genie, Redwood Group of Blackpool and Magnetic Food suppliers Gregson’s, Bookers and Trevor’s will also be present.

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Among the long list of participants are WH Jackson, Crown Paint, Luxsun, Little Touches and Curry’s Business Hub. City Fiber will also be present at the open house to provide updates on the rollout of fiber optic broadband throughout the city.

Tourist attractions such as Pleasure Beach and Blackpool Carnival are also listed as participants, along with the VisitEngland review team, Marketing Lancashire, Discover Wyre, Discover Fylde, Blackpool transport and VisitBlackpool. Ian added: “This is truly going to be the biggest and best trade show for many years and a must see for anyone in the hospitality industry.”

There are still a few places left for the one-day event. For details, email [email protected]

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