Accor signs an agreement with Salter Brothers and acquires nine Mercure hotels
Accor has finalized its historic hotel portfolio management agreement with Salter Brothers, which has seen nine other Mercure hotels join its collection, as well as a Sydney CBD Ibis Styles property.
The deal increases Mercury’s number of Australian properties from 44 to 53, making it the country’s largest and fastest growing global midscale brand.
“We are delighted to add these great hotels to our portfolio,” said Sarah Derry, General Manager of Accor Pacific.
“The hotels are located in prime central locations and in the best metropolitan areas. Properties will have access to our powerful network and we are working closely with our partners Salter Brothers to rejuvenate properties and set them up for success.
In what is believed to be an Australian first, the management agreement includes an “industry-leading link” to ESG results.
“Salter Brothers and Accor are committed to leading the way in ESG hotel benchmarks and our agreement will allow us to work together to structure performance against objectives, which are tied to business outcomes,” said Paul Salter, Chief Executive Officer. of Salter Brothers.
“With rising energy costs, the importance of ESG hotel credentials is more important than ever and we look forward to establishing these targets with Accor as they come into full effect with the portfolio.”
The 10 hotels cover five Australian cities, Sydney, Melbourne, Brisbane, Perth and Newcastle. They include Mercure Brisbane Garden City, Mercure Newcastle City, Mercure Sydney Bankstown, Mercure Sydney Blacktown, Mercure Sydney Macquarie Park, Mercure Sydney Manly Warringah, Mercure Sydney City Centre, Mercure Melbourne Southbank, Mercure Perth on Hay and ibis Styles Sydney Central.
Derry said Accor is focused on expanding its presence in the Pacific region.
“Accor has one of the most attractive brand portfolios in the world, which positions us well to continue to offer more choices and more experiences to leisure and business travelers,” she said. .